When should you use Direct Mail?
In the age of social media, viral videos, and email overload, it's easy to overlook the classic charm of direct mail marketing. But let's...
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Kayla Norris
Jun 22, 20232 min read
Why You Should Ask for Reviews
Reviews are sort of like today’s town square. A star can be the difference between a potential customer checking out your business and...
Kayla Norris
Jun 13, 20232 min read
Is a Character Blog Right for You?
When it comes to creating a brand identity, choosing the right logo is crucial. A logo is the visual representation of your brand and is...
Kayla Norris
Jun 13, 20232 min read
How to narrow down your target audience
Identifying and narrowing down your target audience is an important step in building a successful business. By understanding who your...
Kayla Norris
Jun 13, 20232 min read
Branding 101
Your brand is who you are. It’s not just a logo or a tagline, it’s the overall image and perception that customers have about your...
Kayla Norris
Apr 10, 20231 min read
Event Marketing: how an agency can help you
Let’s be honest… Not everyone is a party person, and that’s okay! But, events are an important part of making your business visible and...
Kayla Norris
Apr 3, 20231 min read
What Even is The Algorithm?
“The Algorithm” sounds like the name of a dystopian, technology-themed horror movie. It seems a bit Big Brother-esque. And, in a way, it...
Kayla Norris
Mar 27, 20231 min read
Do you need to post at a certain time?
For as long as social media has existed people have been searching for ways to reach the widest audience possible. This gave birth to...
Kayla Norris
Mar 22, 20231 min read
How to use #Hashtags
Hashtags work by connecting your content to a group of other related posts. So, if someone is scrolling #plussizefashion and you have a...
Kayla Norris
Feb 13, 20232 min read
Quality > Quantity
Frequency and remaining top-of-mind for potential customers is important, but it’s also important to get a great message in front of the...
Kayla Norris
Feb 13, 20231 min read
Instagram Bio Tips
Your bio is the first place people look for information about your business when they’re scrolling social media. In order to ensure that...
Kayla Norris
Feb 3, 20232 min read
Is Traditional Media still relevant?
In an age of Facebook and Instagram, we can forget how much attention we truly pay to classic ad spaces. Billboards have become a part of...
Kayla Norris
Jan 27, 20231 min read
Let’s Talk About TikTok
TikTok dazzled American social media users when it first came on the scene as Musical.ly in 2014 and has become a staple of social media...
Kayla Norris
Jan 26, 20231 min read
What is OTT?
OTT, or Over-the-Top, sounds like an elaborate marketing strategy that includes all the works: events, media blasts, social campaigns....
Kayla Norris
Jan 24, 20231 min read
What should your Marketing Budget be?
Marketing can be an enigma to many business owners: How often should I post? Am I supposed to make my own graphics? Do I need to do...
Kayla Norris
Nov 17, 20213 min read
What is a local business agency?
When I moved back to NWA in 2019, it was clear there were few agencies catering specifically to local businesses. Most of them work...
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